A while ago, I saw an ad for Covergirl's Lashblast mascara on the subway. To my surprise, there was fine print at the bottom, which said the model was wearing lash inserts! I'd always they picked a model with extremely long lashes for this but I guessed wrong. What's the point of wearing mascara if your lashes have already been enhanced by fake lashes! Obviously, the effect of the mascara is weaker and the ad might as well be about the lashes instead. After searching for a bit online, I found this was a common practice for most mascara ads and branches out into other aspects of makeup and skincare. Currently, a model is suing Estee Lauder for deliberately aging her before photo so there would be more of a contrast with the after in order to embellish the perceived effects of their anti-aging cream. I think the government should pass legislation to protect consumers against this type of false advertising. The cosmetics industry right now is like highway robbery with all its miracle products that don't deliver.
